业务扩张：是冒险还是扩大特许权(英文)
Business Expansion: Taking A Flyer Vs. Expanding The Franchise

对于许多成功的停车场经营者来说，企业成长的方式是把公司业务扩大到该领域的其他市场，甚至是到其他国家。扩张有几种方式：冒险接手一个由原有客户开发的新项目；决定进入遍布全国的小型业务市场；或收购一家当地的经营公司。Bill Gottlin讨论了在你着手做之前需要考虑的几点事项和方法。

正文：

For many successful parking operators, the means to growth is in expanding their company to other markets in the region, or even across the country. Expansion may come in several ways: "taking a flyer " on a new project being developed by an existing client; deciding to enter a niche business that has scattered sites across the country; or purchasing a local operator. The driving force behind most expansion plans is often stated in financial terms: "if we are making so much money in our market, how much more could we make if we duplicated our model somewhere else?" For publicly held companies, the growth imperative is even more compelling.

……

it is clear that "take a flyer" on new business in a new, unfamiliar city is the quickest and easiest, but also the most risky, method of expansion. A slower, more expensive, but ultimately a surer, way of expansion is to build a strong franchise model in your home city, and then replicate it as you go.