什么能打动停车产品采购商?(英文)
Getting Buy-in: What Motivates Parking Buyers?

停车设备采购商通常都是保守的，不是因为他们需不需要，而是经济原因。大多数停车产品和服务的采购者基本上都是停车经理。由于预算紧张，以及熟悉对方的目的，停车经理是有名的铁公鸡，很难推销。那么如何让停车经理放松他们的钱袋呢？

正文：

Parking buyers by reputation are a conservative lot;not by their politics necessarily,but in their economics.Most purchasers of parking goods and services tend to be parking managers,or are only recently removed from the front lines of service delivery.With tight budgets and an intimate familiarity with customer needs,parking buyers are a notorious tough sell.So what will make a tightfisted parking manager loosen the purse strings?